On July 27, 2016, Wanda Cinema Line Co., Ltd. (hereinafter referred to as Wanda Cinema Line, 002739.SZ) announced that it intends to acquire all the equity of the most influential film media and e-commerce services platform in China - mtime.com - unlocking the online platform domain of Wanda's film ecosphere. This is a crucial move for a traditional cinema line operator like Wanda Cinema Line as it transforms further toward a platform oriented, technological and ecological company.

"There is tremendous complementarity between Wanda Cinema Line and mtime.com in terms of resources and natural endowment."Mr Zeng Maojun, President of Wanda Cinema Line said, "Wanda Cinema Line has the number one cinema chain in China with more than 60 million members, and quality film IPs both in China and overseas. mtime.com, meanwhile, has built the best domestic movie information online platform, film ticketing business and derivative e-commerce platform, as well as film IP development and marketing services platform. The strengths of the offline and online resources of both parties are complementary and will create enormous synergies, further boosting the energy level in the film ecosphere. "

Mtime.com's participation in building Wanda's film ecosphere implies a bigger platform and development opportunities. Hou Kaiwen, CEO of mtime.com said, "I'm very excited and very much looking forward to greater opportunities and development from this partnership. The enormous platform and resources Wanda provides will help mtime.com achieve our business goals faster and in a better way, providing all-round, more practical and easier to use film services for all users."

There is another noteworthy viewpoint to the comprehensive partnership between Wanda Cinema Line and mtime.com, and that is how to open up the voluminous user and membership systems of the other party, and use these as the bases for exploring a brand new online film distribution model, thereby achieving Wanda Cinema Line's O2O offline-to-online structure. After more than a decade of developing the film end-user market, not only has Wanda Cinema Line gained more than 60 million quality users, it has also built up market insight and marketing capability based on big data analysis. mtime.com has long been providing online film inquiry and ticket purchasing services, and it does not rely on cheap tickets to attract users, unlike many other third party online ticketing business platforms. This means that the users of mtime.com have greater value both in terms of viewing habit and purchasing power.  Based on the quality users of the two parties, and the resource complementarity of Wanda Cinema Line and mtime.com, opening up the online-offline channels is expected to expand viewing scenarios and help in exploring a new online film distribution model.

On July 27, 2016, Wanda Cinema Line Co., Ltd. (hereinafter referred to as Wanda Cinema Line, 002739.SZ) announced that it intends to acquire all the equity of the most influential film media and e-commerce services platform in China - mtime.com - unlocking the online platform domain of Wanda's film ecosphere. This is a crucial move for a traditional cinema line operator like Wanda Cinema Line as it transforms further toward a platform oriented, technological and ecological company.

"There is tremendous complementarity between Wanda Cinema Line and mtime.com in terms of resources and natural endowment."Mr Zeng Maojun, President of Wanda Cinema Line said, "Wanda Cinema Line has the number one cinema chain in China with more than 60 million members, and quality film IPs both in China and overseas. mtime.com, meanwhile, has built the best domestic movie information online platform, film ticketing business and derivative e-commerce platform, as well as film IP development and marketing services platform. The strengths of the offline and online resources of both parties are complementary and will create enormous synergies, further boosting the energy level in the film ecosphere. "

Mtime.com's participation in building Wanda's film ecosphere implies a bigger platform and development opportunities. Hou Kaiwen, CEO of mtime.com said, "I'm very excited and very much looking forward to greater opportunities and development from this partnership. The enormous platform and resources Wanda provides will help mtime.com achieve our business goals faster and in a better way, providing all-round, more practical and easier to use film services for all users."

There is another noteworthy viewpoint to the comprehensive partnership between Wanda Cinema Line and mtime.com, and that is how to open up the voluminous user and membership systems of the other party, and use these as the bases for exploring a brand new online film distribution model, thereby achieving Wanda Cinema Line's O2O offline-to-online structure. After more than a decade of developing the film end-user market, not only has Wanda Cinema Line gained more than 60 million quality users, it has also built up market insight and marketing capability based on big data analysis. mtime.com has long been providing online film inquiry and ticket purchasing services, and it does not rely on cheap tickets to attract users, unlike many other third party online ticketing business platforms. This means that the users of mtime.com have greater value both in terms of viewing habit and purchasing power.  Based on the quality users of the two parties, and the resource complementarity of Wanda Cinema Line and mtime.com, opening up the online-offline channels is expected to expand viewing scenarios and help in exploring a new online film distribution model.