Wanda unveiled a 10-year plan to support college entrepreneurship which is being backed by an annual 500-million-yuan fund. As part of this plan, Wanda pledged to contrbute 50 million yuan and 50 retail locations (500 in total) in Wanda Plazas each year ta serve 100 college graduates (1,000 in total) with their startup plans from 2013 to 2022.
To maximize the success rate of those student entrepreneurs, Wanda Group goes further than just allocating them prime retail location within its Wanda Plazas by advising them about the most suitable business categorie and setting up an office to give them specialized guidance.
With the support of Wanda,over 90% of the selected university students achieved great results.
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