
As of early November 2014, Wanda Cinema's e-online sales exceeded 1 billion Yuan, reaching a new high. It’s projected that figure will reach 1.2 billion by year end and surpass 2 billion in 2015. Online sales as a percentage of total sales increased from 10% at the beginning of the year to a high of 40% in November and an annual average of 30%.
In addition to online ticket sales, has drawn in more users and increased customer loyalty with the introduction of various promotional activities such as “Wanda Movie Presell Carnival”, ”Wheel of Fortune” though its own APPS and WAP site.